Your Colorado Home

Our Marketing Plan

Feel free to look below at the list of strategies we employ to make sure your home is sold. You'll see why we achieve higher standards than less organized and aggressive agents.

Marketing to Potential Buyers

  • Yard Signs
  • Direct Mail Campaign
  • Enter Internet Information
  • Write and Place Print Ads
  • Show Home to Prospects
  • Prepare Flyers and Brochures

Marketing to Other REALTORS ®

  • Set up Property into MLS
  • Agent Tours and Open Houses
  • E-mail top agents

Your Teamwork is Necessary for a Successful Sale

  • Keep your home in showcase condition and provide easy access for potential buyers
  • Make yourself available from the time a contract is signed to the closing day
  • Keep your home accessible for the appraisal and inspections
  • Properly disclose all material facts about your home and its condition
  • For your security, refer all potential buyers to your REALTOR®

Other Marketing

  • Members of IRES (northern Colorado)
  • Members of Metrolist (metro Denver)
  • Member Colorado Association of Realtors
  • Members of National Association of Realtors
  • Place Photos, typically multiple, in the MLS (Not Everyone Does)
  • Professional photos
  • Over 750 agents over 90 in Boulder County alone working to sell your home
  • Showing desk open seven days a week (except major holidays)
  • Signs have main office number available

Newspaper ads

  • We focus on the strongest exposure by location and dates of publication
  • We spend over $300,000 a year on print advertising
  • Director of Advertising on staff to ensure quality
  • “Property” focused marketing instead of “agent” focused
  • Daily Camera Tabloid (separate marketing piece)
  • Color ads
  • Open house ads
  • Easy call to action and contact information for customers

Web Presence

  • Director of Online Marketing on Staff
  • Web position optimization strategies
  • Pay for Placement programs
  • Cross link marketing with Daily Camera
  • Custom designed AIM follow up system to nurture leads
  • Over 17,000 visits per month to Homesincolorado.com. (all of RE/MAX Alliance website)
  • Boulderhomesource.com
  • Homesincolorado.com
  • Realtor.com
  • Coloproperty.com
  • Yahoo.com
  • Homes.com
  • Remax-renownedproperties.com
  • Boulderproperty.com
  • Iresis.com
  • Mymls.com
  • In addition many of our agents have their own web pages targeting specific areas or market segments

New Listing Marketing Plan – 30 Day Action Plan
Pre-Listing

  • Run Full Owner & Encumbrance
  • Look up schools, public service etc…
  • Review and/or preview comparable properties
  • Prepare detailed market analysis
  • Interview for listing

Prior to Day 1

  • Stage property (if applicable)
  • Prepare marketing brochure
  • Arrange property photography
  • Order ‘for sale’ sign and brochure box
  • Prepare ‘neighborhoods’ profile
  • Prepare disclosure package for potential buyers

Day 1

  • Deliver temporary property marketing brochure neighborhoods profile and disclosure package
  • Place ‘for sale’ sign, lock box and brochure box on property
  • Announce property through Multiple Listing Service
  • Load property pictures on www.boulderhomesource.com, www.Realtor.com, and www.boulderproperty.com
  • Arrange for printing of seller’s approved marketing brochure
  • Distribute marketing brochure to RE/MAX Alliance Agents
  • Present property to RE/MAX Alliance and RE/MAX International Relocation Departments
  • Order TBD through Land & Title Company
  • Prepare newspaper display advertisement for property for the Friday and Sunday ad

Day 2

  • Order ‘just listed postcard mailing’ announcing property to surrounding neighborhood and our personal sphere
  • Prepare broker announcement flyer and email to all board member agents

Day 3

  • Deliver final marketing brochures to property (with photo)
  • Replenish seller’s supply of temporary brochures for brochure box
  • Monitor agent showings and feedback

Day 4

  • Approve ‘just listed postcards’ announcing property to surrounding neighborhood
  • Monitor agent showings and feedback

Day 5-7

  • Monitor agent showings and feedback
  • Send a showing summary report through email and regular mail
  • Review agent feedback with seller
  • Have broker announcement flyers printed
  • First news display ad in Daily Camera

Day 8 Open house

  • Mail ‘just listed postcards’

Day 9-11

  • Monitor agent showings and feedback
  • Review agent feedback with sellers
  • Approve and print open house mailer (if applicable)

Day 12-14

  • Monitor agent showings and feedback
  • Send a showing summary report through email or regular mail
  • Provide feedback report to seller
  • Second newspaper display ad

Day 15

  • Evaluate activity for active, under contract and sold properties
  • Review market activity with seller
  • Prepare newspaper display advertisement for property for the Friday ad

Day 16-18

  • Monitor agent showings and feedback
  • Review agent feedback with seller

Day 19-22

  • Monitor agent showings and feedback
  • Send a showing summary report through email or regular mail
  • Review feedback with seller

Day 23-25

  • Monitor agent showings and feedback
  • Review agent feedback with seller

Day 26-29

  • Monitor agent showings and feedback
  • Send a showing summary report through email and regular mail
  • Provide feedback report to seller

Day 30

  • Monitor agent showings and feedback
  • Review feedback with seller
  • Evaluate activity for active, under contract and sold properties
  • Review marketing activity with seller
  • If property is not under contract, review market positioning with seller